Team Affinity headed to The Photography Show between 19th and 22nd March, the biggest show of its kind in the UK. With over 30,000 professional photographers and enthusiasts attending over 4 days it was the ideal place to showcase Affinity Photo.
Our bustling stand with live demos and looping videos outside
We joined huge names like Canon, Nikon, Sony and many others, with hundreds of workshops and masterclasses from pros throughout the show and ‘super stage’ speakers including the one and only David Bailey, wildlife guru Chris Packham, fashion photographer Lara Jade and street photographer Bruce Gilden. We were privileged to meet and chat with thousands of people, including some existing Affinity customers—thank you for being part of the community! The team delivered captivating demos to huge groups that spilled into the aisles, with Affinity Photo proving to be a real star of the show for those just discovering it for the first time.
A visitor-magnet; the team’s Apple Design Award
We were really warmed by people turning up saying “I’ve been told I really have to see this!” and our one-on-ones with real photos and real-world editing techniques were the easy way to greet those visitors and show that the app really does live up to its App of the Year, 5-star reputation.
Ash showing off the future of photo editing
Serif’s Managing Director Ash Hewson headed up many of the live demos himself, alternating with James Ritson who makes most of our Affinity Photo tutorial videos. They showed the instant, real-time, live nature of the app, highlighting the sheer speed of tools, the accuracy of cutting subjects from backgrounds, the simplicity of live masking, live adjustments, live filters, the flexibility of our layer handling, and the incredible quality of inpainting, image stitching, stacks, and liquify.
Creative Director Neil Ladkin ran a live photo studio in one corner of the stand, kitted out with a camera, tripod, lights, miniature models, and a Mac hooked up to a big screen so everyone could see him weaving shots of everyday objects into stunning and highly polished works of art. With so many people eager to learn more, Neil ended up spending more time chatting with attendees than editing shots in his studio, and like him we all absolutely loved meeting and talking with so many enthusiastic and talented photographers, retouchers, hobbyists and journalists.
‘Lighthouse’ – one of Neil’s live model compositions done at The Photography Show in Affinity Photo
Monday 21st March saw the team joined by Head of Affinity Development Tony Brightman, lead Photo dev Andy Somerfield, lead Designer dev Matt Priestley, and lead Windows dev Mark Ingram. The devs spent time with photographers just like the rest of the team and Matt also had a surprise for us all—a preview of Affinity Designer on his iPad Pro with beautiful touch controls.
Exclusive sneak peeks of upcoming Affinity tech at the show!
After “I’ve been told I need to see this” the next thing we heard the most was “How do I buy this?”. The team weren’t taking orders for Affinity apps at the show, instead discussing how the apps work, giving demos, chatting about workflows, introducing the upcoming Windows version (with sign-ups for the beta open now at affinity.serif.com/windows), and pointing people towards the Mac App Store where Affinity Photo was on offer during the show. And that’s still a one-time price with no subscription.
We’re only a small team with limited budget and can’t attend as many shows as we would like to in as many countries as we would like, but we do hope to be at The Photography Show again in 2017—so tell your friends, we’d love to see you and thousands more photographers there, as well as give you a chance to try the latest apps and meet the team! Like or Follow us on Twitter or Facebook to stay up to date with our adventures
Thank you from Team Affinity!
Front L-R creative dir Neil, marketing mgr Kate, tech author James, sales mgr Nick, sales mgr Duncan.
Back L-R managing director Ash, marketing asst Umar; taking the pic product mgr Dale.