Affinity - Imagined by designers, created for professionals

Affinity at The Photography Show 2016

Team Affinity headed to The Photography Show between 19th and 22nd March, the biggest show of its kind in the UK. With over 30,000 professional photographers and enthusiasts attending over 4 days it was the ideal place to showcase Affinity Photo.

Busy Affinity stand

Our bustling stand with live demos and looping videos outside

We joined huge names like Canon, Nikon, Sony and many others, with hundreds of workshops and masterclasses from pros throughout the show and ‘super stage’ speakers including the one and only David Bailey, wildlife guru Chris Packham, fashion photographer Lara Jade and street photographer Bruce Gilden. We were privileged to meet and chat with thousands of people, including some existing Affinity customers—thank you for being part of the community! The team delivered captivating demos to huge groups that spilled into the aisles, with Affinity Photo proving to be a real star of the show for those just discovering it for the first time.

Affinity's Apple Design Award

A visitor-magnet; the team’s Apple Design Award

We were really warmed by people turning up saying “I’ve been told I really have to see this!” and our one-on-ones with real photos and real-world editing techniques were the easy way to greet those visitors and show that the app really does live up to its App of the Year, 5-star reputation.

Ash showing off the future of photo editing

Ash showing off the future of photo editing

Serif’s Managing Director Ash Hewson headed up many of the live demos himself, alternating with James Ritson who makes most of our Affinity Photo tutorial videos. They showed the instant, real-time, live nature of the app, highlighting the sheer speed of tools, the accuracy of cutting subjects from backgrounds, the simplicity of live masking, live adjustments, live filters, the flexibility of our layer handling, and the incredible quality of inpainting, image stitching, stacks, and liquify.

Creative Director Neil Ladkin ran a live photo studio in one corner of the stand, kitted out with a camera, tripod, lights, miniature models, and a Mac hooked up to a big screen so everyone could see him weaving shots of everyday objects into stunning and highly polished works of art. With so many people eager to learn more, Neil ended up spending more time chatting with attendees than editing shots in his studio, and like him we all absolutely loved meeting and talking with so many enthusiastic and talented photographers, retouchers, hobbyists and journalists.

Kate and Neil meeting Future Publishing

‘Lighthouse’ – one of Neil’s live model compositions done at The Photography Show in Affinity Photo

Monday 21st March saw the team joined by Head of Affinity Development Tony Brightman, lead Photo dev Andy Somerfield, lead Designer dev Matt Priestley, and lead Windows dev Mark Ingram. The devs spent time with photographers just like the rest of the team and Matt also had a surprise for us all—a preview of Affinity Designer on his iPad Pro with beautiful touch controls.

Affinity for iPad, yessssss

Exclusive sneak peeks of upcoming Affinity tech at the show!

After “I’ve been told I need to see this” the next thing we heard the most was “How do I buy this?”. The team weren’t taking orders for Affinity apps at the show, instead discussing how the apps work, giving demos, chatting about workflows, introducing the upcoming Windows version (with sign-ups for the beta open now at, and pointing people towards the Mac App Store where Affinity Photo was on offer during the show. And that’s still a one-time price with no subscription.

We’re only a small team with limited budget and can’t attend as many shows as we would like to in as many countries as we would like, but we do hope to be at The Photography Show again in 2017—so tell your friends, we’d love to see you and thousands more photographers there, as well as give you a chance to try the latest apps and meet the team! Like or Follow us on Twitter or Facebook to stay up to date with our adventures :)

Team Affinity at The Photography Show

Thank you from Team Affinity!
Front L-R creative dir Neil, marketing mgr Kate, tech author James, sales mgr Nick, sales mgr Duncan.
Back L-R managing director Ash, marketing asst Umar; taking the pic product mgr Dale.


Affinity Jack -

Hi, congratulation to your first booth! It looks well designed, like your products themselves. Especially the Live-Studio in glass with the possibility to watch the live-works of "master Neil". Perhaps we meet each other on a booth. Frank will write an article on our Website. And of course we share this at social media. Greeting from Berlin/Germany Jack

Diana Esden -

Wow, all looks good stuff!! Crowd of talent there...........well done. X

christopher wooten -

Love your booth design and looking forward to affinity on the iPad pro! I have been converting people to designer and photo as I feel they are so much more intuitive and efficient than I was used to from the competitors. Send me one of those t-shirts and I'll convert even more! Seriously, thanks for the great work! CW

rupert -

At last ! A glimmer of hope to unshackle from Ado*e ;-) I have been waiting for this since the FreeHand days ! All the best !

admin -

Thanks for the kind comments about the stand and the apps everyone. For iPad and iPad Pro - Affinity Photo will get there, and be fully featured too, just needs some more time. Thanks again, Dale.

Myroslav -

My girlfriends so happy about Affinity D/P. We switched from Adobe and do not wan't back. Now with iPad Pro she dreaming about your products fro the iOS and iPad Pro with Apple Pencil support. Do you have any plans?

Martin -

Congratulations on the incredible success! Awesome work! Looking forward to Affinity Publisher. Best regards, Martin

Thierry -

When will the ape be ready? and publisher?

Thierry -

Apps i meant, of course

Anders -

Hi, team Affinity I was looking for another way to contact you, but I couldn't find any. The reason I'm writing you, is a little prayer I have - I was the proud owner of a Mac Pro (late 2013) until I got a back injury - I was forced to sell the Mac, because of my economi. Now I got a pc instead running Windows 10 and I'm happy to get a computer again. I just got one huge problem - I miss my Affinity photo and design tools - now to my prayer - I wish there was a potential opportunity, that I could get Affinity to Windows instead, so I could enjoy my hobbies again (editing photos of my family and make fun stuff in the design tool). The biggest problem is, that I ain't got the money to buy your complete "suite" again - sadly! I'm hoping to hear from you and I wish you guys can help me. Best regards Anders

Richard Farner -

Dear friends, I purchased Affinity Designer and Photo a few weeks back and am exploring them gradually but with great delight. After years of the tyranny of Illustrator and Photoshop it is such a pleasure to use these... It would have been enough if they only worked as well as the Adobe software, or close to, but I am finding these easier to use and much more intuitive. And t he instantly available help is much simpler and far more user-friendly than Adobe's. Many many thanks for getting the Adobe monkey off my back! Long may you wave. Richard Farner Vashon Island, Washington, USA

homepage -

Hi! Quick question that's totally off topic. Do you know how to make your site mobile friendly? My site looks weird when viewing from my iphone. I'm trying to find a theme or plugin that might be able to correct this issue. If you have any recommendations, please share. Thanks!

Joey Rivas -

I cannot see the Affinity photo app in Apple AppStore as presented in WWDC 2017 . Please help me redirect the location. Thanks and great app! Congratulations!

Affinity Support -

@Joey Rivas: You will find more information about Affinity Photo for iPad on our website here:

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