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Press release

‘100 Days. 100 Commissions.’ Serif announces details of COVID-19 support project

Serif, developer of Affinity Photo, Designer and Publisher, has announced more details of how it will buy work from 100 contributors as part of efforts to help mitigate the effects of COVID-19 on the creative industry.

Serif, developer of Affinity Photo, Designer and Publisher, has announced details of how it will buy work from 100 contributors as part of efforts to help mitigate the effects of COVID-19 on the creative industry.

It’s one of three measures aimed at helping photographers, designers, artists and other creatives affected by the global pandemic.

Serif is putting the equivalent of a year’s commissioning spend into ‘100 Days. 100 Commissions.’ in the next three months. And the focus will be on using existing projects from creatives, rather than calling for them to create new work on spec.

Serif Managing Director Ashley Hewson says: “The big principle is that we’re not asking people to put effort into creating new work to pitch according to a tight brief.

“We’re always looking for real-world projects that have been created in Affinity apps and we know many people would have been working on briefs that have just been cancelled. Alternatively they may have unused projects or even something just done for fun.

“That’s the sort of work we’re looking to license, so contributors don’t waste time and effort preparing new work to pitch (unless they really want to) and might even get paid for something that’s been cancelled by a client.”

Examples Serif is keen to see include, but are not limited to:

  • Print documents made in Affinity Publisher such as flyers, brochures, magazines, reports and book layouts
  • Illustrations, graphic and UI design projects made in Affinity Designer, including website or app layouts, icons, logos and packaging
  • Projects created in Affinity Photo such as portrait retouching, compositions, focus stacking, astrophotography, panoramas, HDR, fashion and product photography.

Applications must be submitted by 12 noon (BST) on Monday, 20 April and are restricted to one project per entrant, and any branding should be fictionalised before submission. For further details go to https://affin.co/WeWantToHelp.

Serif is also allowing anyone to use its creative app suite on Mac or Windows PC for 90 days free of charge, with no obligation. There’s also a 50% discount for users who would rather buy and keep the apps, including iPad versions, for a one-off price with no subscription.

About Serif

Serif launched in 1987 and built up a reputation for quality and reliability based on an award-winning range of software for PC – low-cost alternatives to high-end publishing and graphics packages.

However, in addition to being locked into Windows, years of development meant the software was becoming bloated, hard to maintain and unable to exploit the capabilities of the latest hardware.

Instead, the focus of development switched to a next-generation suite of lean, super-fast apps for creative professionals using Mac, Windows and iPad. The change meant throwing away all the old code and starting from scratch and it took almost five years until Affinity Designer, the first Affinity app, was released in 2014.

Affinity Photo followed in 2015 and the launch of Affinity Publisher in 2019 means Serif now boasts a full creative suite of applications covering photo editing, graphic design and desktop publishing. Affinity apps have won some of the biggest awards in the industry, gained plaudits from reviewers, and been adopted by over two million customers worldwide.

Serif employs around 70 people at its HQ in Nottingham, UK.

Press contact

John Atkin
Head of PR
john@serif.com

Affinity apps are available for review on request.

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