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Serif - Inspiring creativity

Our Story

We started out in 1987 developing creative software for Windows and built up a decent suite of apps over a 20-year period. But there were problems. Apart from these legacy apps being locked into Windows, they were becoming bloated, hard to maintain and the core foundation of them was not built with consideration of the latest developments in hardware.

So, we decided to start again. We threw all that old code away and began development of the Affinity range from scratch. It was a big gamble and turned into a massive project - it took the best part of 5 years from writing the first line of code to releasing Affinity Designer, our first Affinity app, in October 2014.

Since then we’ve not looked back. We’ve now got a full creative suite of applications covering photo editing, desktop publishing and graphic design which have won the biggest awards available in the industry and have been adopted by over a million customers worldwide.

This success has been great, but our main focus remains on pushing the boundaries of what is possible with creative apps. We love doing what we do, and we are just getting started.

The Affinity Suite

Affinity Designer brand icon Launched October 2014
Affinity Photo brand icon Launched July 2015
Affinity Publisher brand icon Launched June 2019

Award-winning creative graphics software

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