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Press release

Experience new levels of creativity with the Affinity apps

From the smoothest, fastest photo editing and graphic design to the most powerful publishing software, Affinity continues to set new standards for creative software.

The Affinity apps go from strength to strength with the launch today of version 1.9, bringing new features and significant further improvements.

Ashley Hewson, Managing Director of Affinity developer Serif, says: “After another year which saw record numbers of people switching to Affinity, it’s exciting to start 2021 with yet another major free update.

“We’re introducing more tools and functions which will enable artists, designers, photographers and editors with even the most complex workflows to take advantage of the speed and power of Affinity.”

Affinity Designer gets a new contour tool

Affinity Designer, the graphic design app, gets a new contour tool which offers an incredibly intuitive way to add contours and line offsets to any shape or path. Also added is the ability to place linked images and resources, reducing file size and simplifying collaborative working.

In Affinity Publisher, IDML import will be noticeably faster and the new Package feature allows users to bundle all the image and font resources from a project into a folder which can be transferred easily to another system to aid collaboration or for print production.

Placed PDFs can now be set to ‘passthrough’ ensuring 100% fidelity on export, and users can easily integrate text and image links into a document from an external data source with the new data merge feature.

Data merge is now available in Affinity Publisher

A key feature which sets Affinity Photo apart from the competition is its non-destructive workflow, and that has been taken to another level again with the ability to add liquify adjustments as live, maskable layers. On top of that there are substantial improvements to its RAW engine, new linked layer functionality, path text, as well as a whole new mode to control the stacking of astrography images for stunning results.

The new astrophotography persona in Affinity Photo

Windows users will be thrilled to learn that the latest update includes GPU acceleration which, depending on the system*, can achieve up to 10x speed improvements on many pixel-based tasks. This brings the Windows versions into line with the GPU acceleration in the macOS and iPad versions of the apps, which were among the first professional creative suites to optimize for the new Apple M1 chip.

The 1.9 update is available across all Affinity apps on macOS, Windows and iPad from today and is free to existing users.

All Affinity apps are currently available with 50% discount as an initiative to support the creative community during COVID-19, from affinity.serif.com.

*Must be running Windows 10 April 2020 update or later with a Direct3D feature level 12.0 capable card.

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About Serif

Serif launched in 1987 and built up a reputation for quality and reliability based on an award-winning range of software for PC – low-cost alternatives to high-end publishing and graphics packages.

However, in addition to being locked into Windows, years of development meant the software was becoming bloated, hard to maintain and unable to exploit the capabilities of the latest hardware.

Instead, the focus of development switched to a next-generation suite of lean, super-fast apps for creative professionals using Mac, Windows and iPad. The change meant throwing away all the old code and starting from scratch and it took almost five years until Affinity Designer, the first Affinity app, was released in 2014.

Affinity Photo followed in 2015 and the launch of Affinity Publisher in 2019 means Serif now boasts a full creative suite of applications covering photo editing, graphic design and desktop publishing. Affinity apps have won some of the biggest awards in the industry, gained plaudits from reviewers, and been adopted by over two million customers worldwide.

Serif employs around 85 people at its HQ in Nottingham, UK.

Press contact

John Atkin
Head of PR
john@serif.com

Affinity apps are available for review on request.

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