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Press release

Serif takes action to support creatives during COVID-19 pandemic

Serif, developer of Affinity Photo, Designer and Publisher, has today announced three measures aimed at helping students, photographers, designers, artists and other creatives affected by the global COVID-19 pandemic.

They are:

  • Use Affinity apps on Mac or Windows completely free for three months, with a new 90-day downloadable trial and no obligation to buy
  • A 50% discount for users who would rather buy and keep the apps, including iPad versions
  • A pledge to engage more than 100 freelance creatives for work, spending the equivalent of Serif’s annual commissioning budget in the next three months. More details of this will be announced soon.

Serif Managing Director Ashley Hewson says: “Unfortunately we are hearing many stories from the creative community about how they are being severely impacted by the effects of the pandemic.

“We know we can’t solve many of these problems, but hopefully these things will make life a little easier for people who rely on creative software to make a living but may be stuck at home without access to their usual tools, or for students who might suddenly be without access to their Affinity apps on their personal devices.

“By increasing our spend on commissioning work from creative freelancers we can also put some extra money into a part of the industry which will be particularly affected.”

The free trial will be available to download until 20 April. The 50% discount will end on the same date and applies to the full suite of Affinity apps.

For more details and to download the free trial, go to https://affinity.serif.com

About Serif

Serif launched in 1987 and built up a reputation for quality and reliability based on an award-winning range of software for PC – low-cost alternatives to high-end publishing and graphics packages.

However, in addition to being locked into Windows, years of development meant the software was becoming bloated, hard to maintain and unable to exploit the capabilities of the latest hardware.

Instead, the focus of development switched to a next-generation suite of lean, super-fast apps for creative professionals using Mac, Windows and iPad. The change meant throwing away all the old code and starting from scratch and it took almost five years until Affinity Designer, the first Affinity app, was released in 2014.

Affinity Photo followed in 2015 and the launch of Affinity Publisher in 2019 means Serif now boasts a full creative suite of applications covering photo editing, graphic design and desktop publishing. Affinity apps have won some of the biggest awards in the industry, gained plaudits from reviewers, and been adopted by over two million customers worldwide.

Serif employs around 70 people at its HQ in Nottingham, UK.

Press contact

John Atkin
Head of PR
john@serif.com

Affinity apps are available for review on request.

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